I'll beat your best-performing ad in 7 days.
Send me your current best ad. Within a week I hand you a finished, research-backed ad plus 3 hook variations - pulled from your customers' own words in the reviews, forums and comment sections no brand is reading. Then we run them head-to-head against your original.
Most people pitching you are guessing.
I don't type a single word of copy until I've done the unglamorous part - digging through your reviews, your competitors' comments, Reddit threads, and the forum rants where your customers say what they actually think when no brand is listening. That's where the money-making angles live. Then I build the ad around what I find.
A finished ad
Native Meta creative that doesn't look like an ad, reads like content, and converts like direct response.
3 hook variations
Written in your customers' exact words and ready to test on day one - so the market picks the winner, not a hunch.
The ad-revival method
How to bring your past winning ads back to life without changing the ad itself. This is my specialty.
Ads built to stop the scroll.
A selection of recent creative. Every one starts from the same place: the words real customers use, and the exact belief that has to shift before they buy.
The scroll-stopper that reads like a post - not an ad.
Modelled on the kind of thread your customer already stops to read. The belief chain does the selling: she thinks the problem is her child's skin, then discovers it's the product she trusted. Relief mixed with anger is what keeps people reading to the end.
Winners come from testing, not guessing.
Same product, four different ways in - so the market tells you which angle it wants instead of you betting on one.
The ad wins the click. The advertorial is where the ROAS actually moves.
A static ad earns the click. But the page they land on decides whether they buy. An advertorial is the bolt-on that closes that gap - it keeps your winning ad profitable for longer and lifts the return on spend you're already making. It's not one or the other. It's both.
"We spent 14 months losing every auction in Sydney. Then we found out there's a whole side of the market we never knew existed."
The guide price isn't a price - it's a number designed to work against you. A belief-shifting long-form piece that reframes the buyer's whole search and lands on the offer.
"Most Adelaide buyers are searching in the wrong place. Here's what the market actually looks like from the inside."
Opens with a single number that stops the reader cold - then walks them through the off-market pipeline they never knew they were locked out of.
Four reasons you probably shouldn't hire me.
Before I make my case - here's who I'm genuinely a bad fit for. If any of these is you, we'd clash. If none of them are, keep reading.
Not if you want a strategist juggling twelve clients. I work with one client at a time. Your ads get my actual attention - not whatever's left after I've put out four other fires before lunch.
Not if you need one person for every channel. That person exists, and they're average at all of them. I've gone deep on one thing: native Meta ad creative that reads like content and converts.
Not if you're only in it to fill a bank account. I write ads I'd be fine running to my own mother. If the goal is squeezing an offer that doesn't help the people who buy it, you'll find me annoying.
Not if you need replies in minutes. My best work happens head-down in your market and your ad account. I check messages a few times a day, then disappear back into the work.
How it actually works.
You send your best ad
Your current best-performing ad - the one you'd least want to lose. That's the benchmark I'm trying to beat.
I go deep and build
I become obsessed with your market for a week, then build a new ad plus 3 hook variations from your customers' own words.
We run it head-to-head
My work goes up against your original. The winner is whoever delivers the highest return over one week. Simple.
I'll beat your best-performing ad in 7 days. If I lose, you pay nothing.
No cost up front - I do this as a working trial, because becoming obsessed with one market for a week isn't something I can fake for five brands at once. If my work wins, we talk about what comes next. If it loses, you still keep the new ad, the hook variations, and the revival process.
You walk away with a fresh, research-backed ad angle, 3 new hooks, and a repeatable way to revive your best ads. At no cost.
Your winning ads get more profitable and run longer - outlasting your competitors - and scaling stops feeling like a fight.
I'm Trav.
A creative strategist and advertorial specialist. One client at a time, one channel done properly: native Meta ad creative that reads like content and converts like direct response.
I care about lasting results for the people who actually buy your product - not just a good-looking number this month. Founders who feel the same way tend to like working with me.
Send me your best ad. I'll try to beat it.
DM me "let's go" on Instagram and I'll send a 60-second form to get started. You'll have the new ad and hooks within the week - then we test. I'm only taking a few brands at a time.
DM @adsreviver on Instagram